Writing
14Essays
Scale, systems, and the real cost of building for India. There is no promised cadence. Essays appear when there is something worth the reader's time, and the archive below is the whole of it.
23 Sept 2026
Why Indian Startups Aren't Hiring the Retired Colonel Next Door
Last week I was on the other side of an interview table from a retired colonel.
Substack
18 Sept 2026
Why Am I Still Asking “Any Update?”
Five steps to use AI to move work across teams and stop making the founder remember everything.
Substack
18 Aug 2026
Everyone Who Will Turn 18 in India Before 2044 Has Already Been Born
Their number is published, it is falling, and almost nobody who sells to them has looked.
Substack
21 Jul 2026
Why our NPS is negative, and why I've stopped trying to make it positive
What running a multi-campus education operation taught me about the one metric everyone misreads
Substack
4 May 2026
Who Pays When It Goes Wrong?
Why the same decision is reversible for some and permanent for others
Substack
23 Apr 2026
Have You Earned the Right to Be Impersonal Yet?
Scaling the business before earning the right to scale the trust
Substack
8 Mar 2026
The Four Ways Indian Users Tell You They're Leaving — Without Saying a Word
Indian Customer Isn't Non-Confrontational. They Just Don't Trust You.
Substack
15 Feb 2026
When Everyone Is Responsible, No One Is Accountable.
Designing systems where responsibility cannot be avoided
Substack
23 Jan 2026
The Hidden risk and thus cost of Scale
Scale Turns Small Errors Into Structural Harm
Substack
21 Jan 2026
Proxy Metrics- When signal replace outcomes
Over time, I realised something uncomfortable.
Substack
21 Dec 2025
Annual Letter 2026- Find Your Hanuman
tvam hi bhutā balotkīrṇo vegavān buddhisampadām
Substack
14 Dec 2025
Annual Letter 2025- Care Deeply for People
Hi All,
Substack
14 Dec 2025
Annual Letter 2024- Find Real Price of our Dreams
Hi Guys,
Substack
14 Dec 2025
Annual Letter 2023- 12 Japanese concepts to learn
Hi Folks,
Substack
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